March 16th, 2011 @ 08:09PM
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The Elements of Content Strategy
The Elements of Content Strategy
Websites come in many shapes and sizes and serve many different purposes. For many websites, supplying content for the visitor is the primary purpose. A restaurant providing contact information, hours, and a menu. A product-focused company providing information on their product, their pricing, and contact information. A service-focused company providing information on their services, pricing, examples, and contact information. These are just a few examples. Content is everywhere. However, having content doesn’t equate to delivering your message. Throughout this short book, Erin walks through the process of developing and maintaining a content strategy.The principlesThe first section walks us through the basic principles. A key point made is to omit needless content.Some organizations love to publish lots of content. Perhaps because they believe that having an org chart, a mission statement, a vision declaration, and a corporate inspirational video on the About Us page will ret...
Featured Author
Erin Kissane
Erin Kissane is a content strategist and editor based in New York City and Portland, Oregon. She currently leads projects for content strategy consultancy Brain Traffic, and was formerly editor of A List Apart magazine, editorial director of Happy Cog Studios, a...
Featured Publisher
A Book Apart
Web design is about multi-disciplinary mastery and laser focus, and that’s the thinking behind our brief books for people who make websites. We cover the emerging and essential topics in web design and development with style, clarity, and, above all, brevity—bec...
Featured Book
Content Strategy for the Web
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So...