The Elements of Content Strategy

The Elements of Content Strategy

Websites come in many shapes and sizes and serve many different purposes. For many websites, supplying content for the visitor is the primary purpose. A restaurant providing contact information, hours, and a menu. A product-focused company providing information on their product, their pricing, and contact information. A service-focused company providing information on their services, pricing, examples, and contact information. These are just a few examples. Content is everywhere. However, having content doesn’t equate to delivering your message. Throughout this short book, Erin walks through the process of developing and maintaining a content strategy.The principlesThe first section walks us through the basic principles. A key point made is to omit needless content.Some organizations love to publish lots of content. Perhaps because they believe that having an org chart, a mission statement, a vision declaration, and a corporate inspirational video on the About Us page will ret...