Andrew B King

[Photo] Andrew B King

Andrew B. King is the founder of and, both award-winning developer sites from Created in 1995 and subsequently acquired by Mecklermedia (now Jupitermedia) in 1997, WebReference has grown into one of the most popular developer sites on the Internet. While he was Managing Editor of and, Andy became the "Usability Czar" at, where he optimized the speed and usability of their sites. Andrew subsequently started a company devoted to helping companies improve website speed, traffic, and credibility.

Andy has been studying, practicing, and teaching optimization techniques for over twenty years. For his BSME and MSME from the University of Michigan, he specialized in design optimization. Recruited by NASA, he chose instead to join the fast-paced world of engineering consulting at ETA, Inc. After five years consulting as a structural engineer for Ford and GM he subsequently discovered the web. A ten-year web veteran, he has written extensively on web site optimization; this book is the culmination of that work. Here is his resume. He can be reached through our contact form.

Books from Andrew

[Book Cover] Website Optimization: Speed, Search Engine and Conversion Rate Secrets
Website Optimization: Speed, Search Engine and Conversion Rate Secrets (Author)
From O'Reilly Media, released July 15th, 2008
Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book...