Avinash Kaushik is the author of the highly rated blog on web research and analytics called Occam's Razor (http://www.kaushik.net/avinash/). His professional career has been focused on decision support systems at Fortune 500 companies such as Silicon Graphics, DirecTV Broadband, Intuit, and DHL in Asia, the Middle East, and the United States.
Currently Avinash is the director of web research and analytics at Intuit, where he is responsible for the business, technical, and strategic elements of the web decision-making platform, supporting more than 60 Intuit websites.
Avinash has given presentations and keynotes at conferences in the United States and Europe, including the Emetrics Summits, Ad:Tech, Frost & Sullivan Internet Marketing Strategies, ATG Insight Live, and E-Consultancy Online Marketing Masterclasses. Some of the topics of the presentations were optimal web decision making, testing and experimentation, maximizing campaign ROI and lowering acquisition costs, customer centricity, and evolving from web analytics to web insights.
Avinash has a bachelor's degree in mechanical engineering from Marathwada University and an MBA from Ohio State University. He also holds the title of associate instructor at the University of British Columbia (having contributed teaching modules to the UBC Award of Achievement in web analytics courses).
Books from Avinash
- Web Analytics: An Hour a Day (Author)
- From Sybex, released June 5th, 2007
- Web Analytics: An Hour A Day is the first book by an in-the-trenches practitioner of web analytics. It provides a unique insider’s perspective of the challenges and opportunities that web analytics presents to each person who touches the Web in your organization...