Hoa Loranger

[Photo] Hoa  Loranger

Hoa Loranger is a user experience specialist at Nielsen Norman Group and heads the group's San Diego office. She consults with many prominent companies in the entertainment, finance, technology, e-commerce, intranet, and other industries. She has worked with clients to successfully implement user-centered design strategies leading to improved sales and ROI.

Loranger gives keynotes and tutorials on a wide range of topics, including usability principles and guidelines, user-centered design concepts, and applied research methodologies. She produces training videos and authors reports on topics such as: Flash-based applications, teenagers on the Web, "About Us", business-to-business (B2B) Web sites, and paper prototyping techniques. Her extensive usability research has spanned the globe, including Asia, Australia, Europe, and North America.

Before joining Nielsen Norman Group, Loranger served as human factors lead at Intuit, where her group was responsible for the user interaction and visual design for the TurboTax and QuickBooks product line. At TRW (currently Northrop Grumman), she specialized in both hardware and software systems, including navigational and logistical applications, and computer configurations for military vehicles.

Loranger holds a Masters degree in Human Factors and Applied Experimental Psychology from California State University at Northridge, and a B.A. in Psycholoty from the University of California at Irvine.

Books from Hoa

[Book Cover] Prioritizing Web Usability
Prioritizing Web Usability (Author)
From New Riders Press, released April 20th, 2006
In 2000, Jakob Nielsen, the world’s leading expert on Web usability, published a book that changed how people think about the Web—Designing Web Usability (New Riders). Many applauded. A few jeered. But everyone listened. The best-selling usability guru is back a...