Books from Kristina
- Content Strategy for the Web (Author)
- From New Riders Press, released August 22nd, 2009
- If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So...
- The Elements of Content Strategy (Foreword)
- From A Book Apart, released March 9th, 2011
- Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done,...