Kristina Halvorson

[Photo] Kristina  Halvorson

CEO of Brain Traffic, author of Content Strategy for the Web, host of Content Talks podcast (5by5 Studios), and founder of Confab: The Content Strategy Conference.

Books from Kristina

[Book Cover] Content Strategy for the Web
Content Strategy for the Web (Author)
From New Riders Press, released August 22nd, 2009
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So...
[Book Cover] The Elements of Content Strategy
The Elements of Content Strategy (Foreword)
From A Book Apart, released March 9th, 2011
Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done,...