Robert Hoekman, Jr.

[Photo] Robert  Hoekman, Jr.

Robert Hoekman, Jr., is the founder of Miskeeto, a product development and web design consultancy focused on socially-conscious projects that improve the world.

He's a passionate and outspoken interaction designer, writer, and user-experience evangelist who has written dozens of articles and has worked with Seth Godin (Squidoo), Adobe, Automattic, United Airlines,, Go Daddy Software, and countless others to create superior user experiences for a wide range of audiences. He also gives in-house training sessions and has spoken at many industry events, including Adobe MAX, An Event Apart, SxSW, Future of Web Design, and others.

Robert is the author of the Amazon bestseller Designing the Obvious (New Riders), which focuses on seven guiding principles of great web-based software and how to leverage them in any real-world project, and Designing the Moment (New Riders), a collection of stories from real projects that show how to put web design principles into action. Learn more about Robert through his blog at

Books from Robert

[Book Cover] Designing the Obvious: A Common Sense Approach to Web Application Design
Designing the Obvious: A Common Sense Approach to Web Application Design (Author)
From New Riders Press, released October 12th, 2006
Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guidi...