Toby Braun

[Photo] Toby  Braun

Toby Braun is a freelance information designer who specializes in information architecture and interface design for the web (www.tbid.com). His design style is typified by the terms simplicity, ease of use, and legibility. In a previous life as a senior-level advertising art director, Toby was an early evangelist of computer-aided design and interactive marketing strategies. He has given lectures at MIT's Media Lab, Columbia College, and The School of the Art Institute of Chicago. Toby's work and essays have been featured on web sites such as IEEE Spectrum Online, ProjectCool.com, and Suck.com; as well as in Information Week, Yahoo! Internet Life, and Entertainment Weekly magazines. He has more than 20 years of design experience.

Toby lives in Chicago with is wife, Ilana, and his two children, Theo and Lola. Toby likes to collect cookbooks and cameras. He tries to practice Yoga daily (and if he doesn't, he gets kinda grumpy).

Books from Toby

[Book Cover] Defensive Design for the Web: How to Improve Error Messages, Help, Forms, and Other Crisis Points
Defensive Design for the Web: How to Improve Error Messages, Help, Forms, and Other Crisis Points (Technical Reviewer)
From New Riders Press, released March 12th, 2004
Let's admit it: Things will go wrong online. No matter how carefully you design a site, no matter how much testing you do, customers still encounter problems. So how do you handle these inevitable breakdowns? With defensive design. In this book, the experts at 3...