Todd Wilkens

[Photo] Todd  Wilkens

Todd Wilkens is a senior practitioner and manager of Adaptive Path's Austin, Texas office. Thanks to over a decade of experience in research and design, Todd holds a passionate belief that by truly understanding people, we can create compelling product and service experiences for users and real value for businesses.

Professional Background

Todd's research, strategy, and design experience ranges from online communities to brick-and-mortar retail stores and spans a wide variety of audiences including youth, religion, and culture. He has worked on projects for a diverse group of clients including large multi-channel media organizations and Internet start-ups. He is adept at working with people from different backgrounds to synthesize product, business, technology, and customer needs into cohesive strategies and designs.

Past clients and employers include MySpace, Epinions, HGTV, Microsoft, and PayCycle.

With academic training in sociology, information science, and computer science, Todd is well-versed in social science theory and a wide-ranging toolkit of methods from ethnography and interviewing to statistical analysis and eye-tracking. Todd publishes and speaks regularly on design research and human-centered design generally. He also teaches courses and workshops in design research, interaction design, information architecture, and sociology at professional events as well as at several universities and colleges.

Books from Todd

[Book Cover] Subject to Change: creating great products and services for an uncertain world
Subject to Change: creating great products and services for an uncertain world (Author)
From O'Reilly Media, released March 26th, 2008
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at...