Building Findable Websites: Web Standards SEO and Beyond (0321526287) - Book

Building Findable Websites: Web Standards SEO and Beyond

This is not another SEO book written for marketing professionals. Between these covers you'll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:

Help more people find your site
Help users find content within your site
Encourage return visits

The path this book travels passes through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You'll find the big ideas behind these technologies and real world examples, illustrating that you don't have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades: Web standards + compelling content = improved findability = more successful sites

You'll find even more findability guidance on the book's companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

Reviews

Building Findable Websites: Web Standards, SEO, and Beyond: Reviewed by Nate Klaiber on January 15th, 2009 @ 01:14AM; Though concise in nature, and small in size, Aarron does a great job of bridging the gap between the different disciplines and pulling those together to build a truly findable website.

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