Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.
- Getting Real
- Reviewed by Nate Klaiber on November 8th, 2006 @ 11:06PM
I must say, I am not completely sold on all of their methodologies.
Other Books by Lulu
- Mobile Web Design
- Much has been written about mobile devices. Plenty has been written about developing websites for the so-called standards era of the web. However, little has been written about the two colliding. This resource aims to fill that void.