The Elements of Content Strategy

by Erin Kissane (Author) and Kristina Halvorson (Foreword)

[Book Cover] The Elements of Content Strategy Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.

Reviews

The Elements of Content Strategy
Reviewed by Nate Klaiber on March 16th, 2011 @ 08:09PM
If you manage content for a website – copywriting, design, minor updates – you need to read this book.